Primrose The Label Positano Maxi Dress

Inspired by sun-drenched coastal escapes, the Positano Maxi Dress is the ultimate statement of effortless summer elegance. Crafted from lightweight rayon, this dress flows beautifully with every step, offering comfort and movement in equal measure.

Designed with a strapless silhouette and a clean, straight neckline, the shirred elasticated bodice provides a secure, flattering fit while allowing for easy wear. The long, flouncy maxi skirt creates a relaxed, feminine shape, enhanced by a striking spliced print that adds depth and visual interest. Practical on-seam hip pockets complete the look, blending style with everyday functionality.

Perfect for holidays, beachside dinners, or warm-weather events, the Positano Maxi Dress is an easy throw-on piece that feels both polished and carefree.

Details:

• Fabric: Rayon

• Strapless maxi dress

• Straight neckline

• Shirred elasticated bodice

• Long, flouncy skirt

• On-seam hip pockets

• Spliced print design

An effortless, eye-catching maxi made for sunny days and relaxed evenings